"Everyman Innovations was a perfect fit with the Peroni brand and the results were stylish but not too overtly marketing/advertising. Being able to brand such a large area at the entrance was very impactful and added a great deal to the overall Peroni experience."
Caroline White, Peroni
Everyman Innovations
Influence... many seek it, few really achieve it, which is why peer brands turn to the Everyman Innovations unit. Through developing bespoke promotional campaigns and careful planning, our partner brands can leverage a position into the hearts and minds of the Everyman community. We call it 'social alchemy', which is why brands such as Virgin, Carluccios, Peroni to name a few work with EMG. We deliver inventive campaigns which work across our footprint, in venues, online, in community and ultimately into the lives of our customers, an affluent, informed, discerning and influential consumer.
Peroni
Premium Italian beer brand Peroni sponsored the Hamsptead Everyman Cinema Club and used EMG’s media channels during the opening 2 week release of ‘Casino Royale’, adopting elements of their ‘La Dolce Vita’ above the line campaign.
The integrated 3D campaign extended Peroni’s brand into the Everyman community through delivering:
- Sampling sessions, free Peroni for guests during the opening weekend
- Digital marketing embraced our community through fresh animation across the Everyman Cinema Club website and e-zine
- Merchandising throughout screening lounges and bars
- Large format brand presence on venue interior and exterior courtyard, poster sites and POS opportunities
- Advert was screened on LCDs and film screens